What’s all this buzz about the latest version of YSL Paris you ask? Yves Saint Laurent is releasing, as perhaps many have heard, their newest fragrance Parisienne this fall. As perfume bloggers continue sniff around the blogosphere for clues, here’s what I can manage to sum up. So without further ado, here are the hottest updates of this buzz-worthy fragrance.
Stylelist reports that the YSL Parisienne TV ad is a drool-worthy sequence of a day in the life of a mysteriously impulsive and, of course, unfathomably gorgeous Parisienne played by ultimate It-girl Kate Moss. The ad follows Kate across an evening of fun and romance, and an early morning slip across a dawn-lit Parisian cityscape. PR people say the concept behind the fragrance is Parisian women who approaches life and love without fear.
Kate Moss, who also has her own fragrance line (the aptly eponymous Kate Moss), seems brave enough to appear own her own fragrance ads and that of YSL Beauté, the perfume and beauty line of Yves Saint Laurent, as they launch fragrances near simultaneously. Most recently, Kate launched Summertime, a sweet soft floral featuring a bouquet of florals, patchouli, white musk and ambrette. At first thought, this scent sounds ridiculously similar to the notes in YSL Parisienne or even the original Yves Saint Laurent Paris. But since Kate’s the spokesmodel for both ads, it only makes sense that YSL Parisienne is everything that Kate Moss Summertime is not, right? So while Summertime is a youthful, light-hearted, easily-overlooked fragrance, that only leaves YSL Parisienne to be a more sophisticated woody floral.
The first reviews on YSL Parisienne come from Europe, where the heavily anticipated fragrance has already pre-launched. YSL, at a presentation in Belgium, explains that the inspiration is drawn from quintessential Paris, including monuments, seasonal flowers and of course les Parisiennes, or the women of Paris. A YSL representative describes the scent as a fresh opening of blackcurrant which fades into a violet and peony mixture. The vibrant floral notes slowly draw out a powdery rose. Then at the base drapes a bold dose of woods. And that is straight from the mouths from those in Europe who smelled it first!
While perfumeur Sophia Grojsman focused on the deeply sensual Damask rose, it seems bottle creater also concentrated on roses. The softly faceted bottle resembles the gently concave petals of a rose. Both the effect of the bottle and the juice is organic and sensual.
So what can we solidly decipher about this new YSL fragrance? First off, from the notes itself, as everyone else has already reported it’s extremely simiar to the classic YSL Paris. Secondly, it seems the YSL Parisienne is going to be super hot, what with the spokeswoman support of Kate Moss and the fresh take on a rosy classic. What say you? Does your heart hold a little soft spot for rose-violet perfumes? What do you think your reception of YSL Paris will be like?
You must log in to post a comment.