New DKNY Pure: DKNY Retreats Further Into Simplicity

Simplicity, love, minimalism. These were all things that were important in the 1990s, and just about flew through the window during the economic boom of the Noughties. During its height, this simple phase in fashion focused on purity, natural and feelings. It revealed itself in all tones of mute colors and simple lines.

Though we loved the minimalist perfumes Dolce & Gabbana Light Blue and Prada perfume, we hoped the minimalist era (boring!) was long gone. With the rise of messy haircuts, crazy accessories chanelling the Victorian age, and the delightful haberdashery of the effortless, yet oh-so-stylish street chic, we thought the party of motley style would never stop. But, oh, were we wrong! The recession hit, and not everyone was so interested in the outrageous diva glam and golden glitz, anymore. Through the lenses of  sombriety, it seemed like a load of chintz to many.

So with the tail-end of the recession weighing down, some fashion designers are courting minimallism once again. With the tag line, “In the world that moves so fast, encounter a moment of peace”, DKNY introduces DKNY Pure, which features notes of vanilla, dew-drop, lotus, rose, transparent jasmine, freesia, orchid, white amber, and sandalwood.

So push aside any desire for the latest Kim Kardashian perfume, and smell something tasteful, simple and pure!
Come to think of it, trend or not, the minimalist mentality has long been a DKNY thing! After all, the DKNY brand has always maintained an aura of simplicity by offering professional basics and focusing on simple lines. So it seems DKNY is truly finding its voice with this perfume.

So if there’s one thing for sure, this recession will have brought out some centered consumers looking to buy a little something to feel natural and simple. Because, ya know, that’s something money can buy! Smart move, Donna!

Get your minimalist fragrance fix by snatching a discount perfume at Scentiments.com.

Tags: Discount DKNY perfume, DKNY Perfume, DKNY pure review, donna karan new york, Donna Karan Perfume