Elizabeth Taylor, the first lady of celebrity perfume, ventures again into the world of perfumery. After winning the first celebrity scent FiFi award (the olfactive Oscar’s) for her dazzling White Diamonds, this violet-eyed veteran is heading into the fragrance labs once again. As White Diamonds continues to bring in the big bucks, what else could Elizabeth Taylor be seeking with a new perfume? Cultural relevance it seems. Oh, and to show those other celebrities what being a top dog is all about.
White Diamonds, a smooth blend of white gardenias and creamy powdered woods, was possibly the most prominent perfume of 1988. Launching in an era dominated by heavy, syrup-oozing orientals like YSL Opium, White Diamonds presented a soft retouch of a classic scent: powdered florals. White Diamonds is the longest running celebrity perfume success.
But now Elizabeth Taylor enters the ring once again, this time with Violet Eyes perfume. This perfume is reported to includes notes of jasmine, sweet peach, rose, violet, peony, and musk. And from the clips extracted from the Violet Eyes press junket, it seems like Dame Taylor has her heart in the right place.
“My philosophy for designing perfume is like everything else in my life, ruled by love and passion. Always give your heart and make the world more beautiful. So many people place their name on products that aren’t intrinsic to their soul. I think that’s a little sad. I have to care about everything I do.”
Don’t you enjoy that little dig she gives to all the other fly-by-night celeb-o-scents? Slap a little celebrity on it, and by magic it’s salable! Ahem, not quite.

Elizabeth Taylor created a celebrity fragrance when fine perfumes were the hottest thing on the market. In an innocent perfume world that was yet to be infiltrated by celebrity overload, Elizabeth Taylor was a rare gem. Taylor says that she truly feels a connection to gardenia and jasmine, and other bold notes like spices. She goes on to say that perfume bottles are objets d’arts, “jewelry for your dressing table.” She sincerely speaks from an era where women cherished a lavish bottle of something special. It’s obvious that Taylor bring us that genuine luxury with Violet Eyes, a perfume that’s not created in code like other celebrity scents (sassy plus sexy, equals fruity).
Gushing with more genuine feelings she states, “I want every woman who wears a House of Taylor fragrance to know she’s beautiful, desirable and loved.” And then she ends with a little teasing quip, “In my life, after my bath, it’s my perfume and then my jewelry — and sometimes nothing else.”
There’s sass in you yet, Dame Taylor!
All the top Elizabeth Taylor perfumes can be snagged at a great discount at Scentiments.com, including the legendary White Diamonds and more.