M7 colgone by YSL embodies man’s innate sensual qualities – visceral and intense with an insatiable thirst for challenge. Like the modern man, M7 conveys an air of effortless masculinity. The fragrance grows on you and at some point, becomes you. It warms and dominates the senses with its agarwood-filled component. With elegant notes that proclaim one of a kind opulence, it creates a magnetic charm that may come across as addictive and quite intoxicating. M7 is a scent so unique that it empowers any man who wears it.
The seventh fragrance from the YSL perfumery, M7 is formulated as a rich and heavy scent teeming with rugged masculinity. The fragrance notes features earth-tones, wood accords, citrus, rosemary, bergamot and agarwood. M7 was launched in 2002 and was created by perfumers Jacques Cavalier and Alberto Morillas. Its provocative campaign stars martial arts champion Samuel de Cubber in the nude. According to creative director Tom Ford, the same virtuoso who designed the bottle, “Perfume is worn on the skin, so why hide the body?”
As M7 is quite a complex and daring fragrance to begin with, reviews teeter between the positive and the negative. A number of perfume reviews were pleased with the scent and their words are telling how impressed they have been with this perfume. One review from Basenotes says, “Discretion or delirium resides in one’s own hands and is dependent entirely upon one’s approach to this superb fragrance. It has the power to overwhelm. Used discretely, it is a warm enveloping fragrance of ethereal proportion, but, though dangerously tempting for those smitten by M7′s elegant Oriental charms, over use will cause swooning. M7 is appropriately romantic and sensual. I have to curb my desire to keep re-applying it because it has remarkable longevity; the real issue is a kind of intoxication or addiction. I adore it.” Infatuated, perhaps? Once you find your perfect chemistry, you won’t let go of it. Those who found solace in M7 gush, yield and become faithful to the fragrance.
This scent is certain to announce itself in the crowd. Straightforward and powerful — that what makes it distinct among the plethora of masculine scent in the perfumery. The sillage is superb; it mellows into a lasting yet compelling aroma. The sharp, smoky sweetness bites giving it a more pronounced and edgy appeal. M7 suits the cold months of winter. The woody oriental base blankets you with a comforting warmth akin to a familiar embrace.
M7 is a love hate fragrance. It’s heavy and on certain occasions, overwhelms the sensitive noses. But for those who appreciate its beauty, it’s titillating, hypnotic and endearing. You just can’t get enough of it.
