Ed Hardy Hearts & Daggers...

Christian Audigier’s Ed Hardy fragrances will soon release its third collection in early 2010. Ed Hardy Hearts & Daggers For Her and Ed Hardy Hearts & Daggers For Him are presented in the signature Ed Hardy bottle designed with the artist’s tattoo art. The women’s perfume is the “hearts”, emblazoned with the conspicuous message “Love Kills Slowly” wrapped around the heart while the men’s perfume is the “daggers” where a pair two daggers sits beneath the skull. Both flacons feature a hodge-podge of art, a trademark of Ed Hardy.

Ed Hardy Hearts & Daggers For Her is composed of blood orange orpur, violet leaf and apple, mango, apple blossoms, pink jasmine, cashmere musk, amber, benzon tears orpur and blond wood. Ed Hardy Hearts & Daggers For Him, on the other hand, is composed of Anjou pear, fresh basil, Martini accord, white pepper, papaya, rosemary, Katsura wood, suede, patchouli and sandalwood.

Based from the accords, it appears that the fragrance is similar to the original Ed Hardy Perfume (2008). The composition could be a tad mellowed but certainly, this fragrance will reek the same fun and excitement and not to mention, the youthfulness of Ed Hardy scents.

Ed Hardy Hearts & Daggers will be available in 50ml and 100ml, EDP for the women and EDT for the men.

If you want to get a head start on this new Ed Hardy fragrance, you may road-test the scent in .25oz minis at discount perfume retailer, scentiments.com

Ed Hardy Women: Critics Unmoved, Buyers Smitten!...

Miley Cyrus wearing Ed Hardy

Everyone loves to wear Ed Hardy. Or so it seems. Everyone loves Ed Hardy Women, the first perfume from Ed Hardy. Everyone but New York Times Perfume Critic Chandler Burr, that is. While all the girls in the world go crazy for Ed Hardy gear and Ed Hardy perfumes (not to mention the long of list celebrities who can’t get enough of his ghetto-luxe style), Chandler Burr is the only one who didn’t join the party.

Chandler Burr doesn’t have much to say about this best-selling fragrance from Ed Hardy by Christian Audigier. In his review, Burr concedes to the undeniable talent and esoteric alternative style of Ed Hardy. He also takes a second or two to describe the surprising mashing of Ed Hardy’s cool gritty body art and Christian Audigier’s ardent branding and marketing schemes. However, when talking about the actual juice, Chandler Burr only writes a sentence to say that it’s a cheap mix of fake strawberry notes. He also goes as far as to venture that the strawberry juice used in the perfume was probably pulled from the baking aisle.

But far from world of judgment and criticism and away from the black-and-white tower of journalists, the world still turns, Ed Hardy perfumes are still made, and everyone around the globe still snatches up Ed Hardy Women by the dozen.

What could it be? What is it about that perfume that has everyone going crazy for it? Is it Ed Hardy’s tattoo designs which are so edgy and funky, and yet so cute? Is it the fruity, floral woody concoction? This Ed Hardy perfume contains a deliciously captivating list of notes: apple soufflé, mango, wild strawberry, ruby red grapefruit, freesia petals, watery muguet, linden blossom, warm amber, musk, tonka bean and vanilla pudding. If I were in a restaurant, I would definitely raise my hand to take the mix of apple souffle, mango, wild strawberry, and vanilla pudding. Sounds undeniably delicious! On the other hand, if I were in a department store, I’d think twice when hearing these lists of notes. But effectively, on the skin, the scent is less of a dessert and more of a wearable fruity floral. It definitely screams pink. It definitely screams youthful. Ed Hardy Women is another successful fruity floral perfume to join the popular ranks of similarly selling top-sellers like Ralph Wild and Miss Dior Cherie. Looks like the critic doesn’t always know best.